Arabella’s start in writing commenced with a Bachelor of Arts and Humanities majoring in Writing, following one of her many passions in creative writing. This led to her co-founding SassyAustralia.com where she managed the editorial team in content creation as Managing Editor.
After developing the brand within Australia for over 18 months, Arabella has since moved on and is now consulting in online brand building and content creation. For enquiries email email@example.com.
Arabella had a rare insight into the world of fashion from a young age. Born in England, she lived in London, Spain, Beverly Hills, and Australia, all before she became a teenager. Arabella would return to Europe and complete her education in Dublin, having had her eyes opened to vastly different cultures discovering that fashion is a part of what defines us.
She believed that what we wear, is as much what we are, as what we do. She has been hooked on fashion ever since.
After working both the retail and wholesale sides of the fashion scene, it was a natural progression that saw Arabella move into fashion styling and consulting. Working alongside some of the industry’s leading stylists led Arabella to creatively direct editorial photo shoots for numerous publications and highly accredited magazines.
Arabella has an extensive clientele of individuals for whom she provides wardrobe advice and assistance in personal shopping. Arabella explains, “Fashion is an extension of our personality; self-expression in its purest form. Clothes are to us what paint is to canvas and we ourselves are our own blank canvas.”